Presentation of our study "Between Bond and Bollywood - How the Tourism and Film Industries can benefit from each other "
The Austrian Federal Economic Chamber (WKO, Federal Trade Associations for the Tourism and Leisure Industry) commissioned paul und collegen to carry out the first study on the effects of film-induced tourism in Austria. The results were presented at the annual tourism conference of the WKO in St. Johann im Pongau.
The most important findings of the study are: Film-induced tourism in Austria not only has a great number of success stories, it also shows great potential. Film and television productions, together with music video clips shot in Austria, have an advertising value that exceeds € 200m every year.
Press coverage
Tiroler Tageszeitung, 5th April 2019: „Filmdrehs ziehen Urlauber an“ [“Film productions attract vacationers”] Link
Kronen Zeitung, 6th April 2019: „Bond & Co. bringen Millionen“ [“Bond & Co. generate millions“] Link
Oberösterreichische Nachrichten, 6th April 2019: „Wie Bergdoktor und Bond unser Image polieren“ [„How Mountain Medic and Bond polish our image“] Link
Salzburger Nachrichten, 6th April 2019: „Von James Bond bis Bollywood“ [„From James Bond to Bollywood”] Link
Kurier, 6th April 2019: „Die Geldmaschine hinter Bond“ [„The money machine behind Bond”] Link
derstandard, 8th April 2019 „Wenn Geheimagent 007 auf den Bergdoktor trifft“ [„When secret agent 007, meets the Mountain Medic] Link
Download of the study „Between Bond and Bollywood - How the Tourism and Film Industries can benefit from each other”
→ Download (English version)
→ Download (German version)